DIFFA film distributes Caribbean films


DIFFA - Distribution internationale de films et fictions d'Afrique is happy to announce Caribbean films in its catalogue.

DIFFA has acquired the international sales' rights of 4 films by the Guadelupian director Christian Lara, one of the founders of the Caribbean cinema.

Coco-la-fleur, candidat (1978): Known as the first film from the French-Caribbean, Coco-la-fleur opened the festival that the French Cin'math'que dedicated to the Caribbean images in 2011. Never shown on television

'    Diaspora Award at Fespaco 1999
'    Jury Award- Panafrican Film Festival, Los Angeles 2000

'    In competition at Festival des Films du Monde, Montr'al 2010
'    Official Selection - International Film Festival of India, Goa 2010
'    Official Selection ' Cairo Film Festival, Egypt 2010

' Christian Lara's work - states Silvia Angrisani, Head of Sales and Acquisitions at DIFFA ' shows the cultural links between Africa and the Caribbean, in the past as well as today, and provides us with a great opportunity to promote the dialogue and exchanges between these two regions of the world. Awarded in international festivals, Christian Lara's films have not travelled very much. We are persuaded that African and Caribbean viewers will be pleased to discover the images and stories of these two worlds, so far and nevertheless so close'.

' In spite of the difficulties of the TV market ' explains Alain Modot, founder and President of DIFFA ' in many African countries (low budgets, decision-making processes, competition from telenovelas), the situation evolves in a positive way and an increasing number of TV channels are contacting DIFFA for its African catalogue, which matches their programming grids. By the way, several producers are joining us to take advantage of a business that will be more and more favourable'.

During the first four months of 2014, DIFFA sold 90 hours of fiction (7 films and 5 TV series of 4 different African producers) to national channels in several countries (Tchad, Cameroun, Ivory Coast) as well as to Pan-african channels such as TV5 Monde and Canal Plus Afrique in French-speaking territories and the Zuku channels in English-speaking territories. These sales made it possible to pay back significant revenues to the producers (50,000 Euros).

DIFFA is a Media Consulting Group (France) and Martika Production (Ivory Coast) initiative for a better distribution of African audiovisual works on international markets. DIFFA has gathered together 14 production companies coming from 7 different countries (Burkina Faso, Cameroon, Ivory Coast, Mali, Nigeria, Senegal, Guinea Conakry and France) for more than 400 hours of fiction and magazines. DIFFA works for the promotion of audiovisual works produced in Africa by African professionals and plans to extend its catalogue to Pacific and Caribbean productions, which have the same needs as African works in terms of production and distribution. DIFFA is a place for professional networking, a 'training opportunity' on distribution issues (contracts' optimization, technical standards, promotion) and a tool for a sustainable development through the strengthening of producers' ROI.
DIFFA is supported by the Organisation Internationale de la Francophonie.
Watch the trailer here:

The DIFFA team will be in Cannes from 16 to 24 May 2014.

Source: DIFFA, 12 May, 2014.