Investment - In Brief
Agency (Ecofin) - MaxAxion founded in February, 2014 provides the opportunity for advertisers to reach African audiences via mobile (text, voice, video and data). The company has signed an exclusive partnership with Strike Ad, specialist in mobile advertising, which focuses on data management and offers the world's first DSP, understood as "demand side platform." Story in French here:
Reunion: The Football World Cup will be broadcast exclusively on Reunion 1ere: From 12 June to 13 July, Reunion 1ere will broadcast live 28 matches of the FIFA World Cup in Brazil. Full story in French here:
MTN Group Ltd., Africa's largest wireless operator, is in discussions with an Asia-based content provider to offer South Africans access to streaming movies and television shows, two people with knowledge of the talks said.
Vodacom discussed a content deal with Cape Town-based Naspers Ltd. (NPN)'s Multichoice broadcast unit last year. Vodafone Group Plc (VOD), Vodacom's Newbury, England-based parent, is in talks with Netflix Inc. (NFLX) about access to the streaming service, three people familiar with the discussions told Bloomberg this month. Full story here
Cape Town is close to clinching a deal for the most expensive movie to be shot in South Africa. Negotiations are advanced, according to those close to the deal. Full story here: