Nigeria, VoD: Multichoice's BoxOffice Launches Locally
In Lagos, Multichoice has officially launched its BoxOffice offering in the country.
This would provide digital satellite television (DSTV) subscribers with the ultimate in home television entertainment, according to the company.
BoxOffice is a service that allows subscribers to conveniently rent and watch the latest blockbuster movies in the comfort of their homes.
With BoxOffice, the company said subscribers can now rent and keep movies for up to 48 hours, for N400 per movie.
Officials added that thereafter customers using the service may choose to use any of the flexible payment options to rent and make anytime movie time with BoxOffice.
According to the company, Box Office will give subscribers access to a wide variety of movies from comedy, drama and family movies, to horror, fantasy and a whole lot more, including a selection of great Nollywood titles such as "Plantain Girl" and "In Her Shoes" to start with.
John Ugbe, the Managing Director of MultiChoice Nigeria, said with BoxOffice, DSTV Premium subscribers could enjoy the best and latest of Hollywood and Nollywood on their Explora decoders.
"DSTV services like BoxOffice form part of a bigger MultiChoice strategy to use cutting-edge technological innovation to help people enjoy some of the best entertainment available at a time that's convenient to them.
"And with the all-new Explora decoder, we're taking on demand video to a whole new level, by offering subscribers an experience that mimics the Internet, but on a decoder, and without the high data bills."
"With this innovative service. DSTV subscribers can watch the latest blockbusters before they become available on TV, legitimately," he said.
"BoxOffice delivers quality, simplicity, choice and convenience at the touch of the Green Button."
Source: cajnewsafrica /MultiChoice - BY Henry Ifeanyi, 25 April 2014