Oscar Pistorius TV channel a massive viewership success

Broadcast

MultiChoice's Oscar Pistorius Trial TV channel is a massive viewership success story for DStv, lifting ratings on the South African satellite pay-TV platform to unprecedented levels and making the channel the 4th most watched TV channel on pay-TV in South Africa since the channel launched on 2 March. by Thinus Ferreira

The phenomenal viewership feat makes the Oscar Pistorius Trial TV channel, which has already earned millions, the most successful pay-TV channel launched in South African television history.

That's due to the short amount of time in which the Oscar Pistorius Trial TV channel has been able to amass thousands of riveted viewers, get them to watch television for longer – and during timeslots usually suffering from anemic ratings.

The channel has successfully also managed to grow a brand-new social media community and following around a specific topic of interest – people who then also watch the channel and interact with the various TV presenters.

The sensational court trial in the North Gauteng High Court of the paralympic athlete who shot and killed his girlfriend Reeva Steenkamp on Valentines Day last year, managed to push news coverage of Nkandlagate and South Africa's general election during March and April off of the front pages of newspapers and lifted viewership of the Oscar Pistorius Trial TV channel to unprecedented numbers.

The court trial since 2 March received major coverage from global media with print and electronic media who have dedicated journalists covering the proceedings.

It's now likely that the upcoming murder trial of Shrien Dewani, now in South Africa, will likewise be televised in a similar fashion, fueling South African TV viewers' obsession for dramatic, televised court room drama.

A staggering 90% of viewers of the Oscar Pistorius Trial TV channel said they would want to watch the Shrien Dewani murder trial of his wife Anni.

During mid-March the Oscar Pistorius Trial TV channel, produced by Combined Artistic Productions for MultiChoice's DStv platform, lured more viewers than any other pay-TV channel, taking fourth place on the most-watched channels list, only behind the free-to-air channels SABC1, SABC2 and e.tv which remain the perennial front-runners.

The Oscar Pistorius Trial TV channel proved more popular than premium pay-TV channels like M-Net, Mzansi Magic and kykNET which are supplied to MultiChoice by M-Net, and instantly shot up to the coveted top 5 list of most watched TV channels on DStv.

In a phenomenal performance and ratings boost for DStv, the Oscar Pistorius Trial TV channel managed to pull at certain periods, the same viewership and even slightly surpass it, of a show like for instance Carte Blanche on M-Net – the premium pay-TV broadcaster's number one rated show and which is broadcast during prime time when a bigger possible audience is available.

Even more astounding is that the channel managed this during morning and afternoon timeslots when overall daytime TV viewership in South Africa is usually extremely low.

Source: channel24.co.za - 15 May, 2014