Nigeria: Star Partners DSTV to Bring Mundial to Nigerians
The beer brand has partnered DSTV to beam all the football matches of the upcoming FIFA Football Mundial in June, to TV audiences. This is to ensure that Nigerians can view the competition from the comfort of their homes. This was revealed at a media parley convened to formally announce Star Football, another trailblazing innovation through which the beer brand will connect with football.
Walter Drenth, Marketing Director, Nigerian Breweries Plc. said: "We decided to partner DSTV so as to give Star beer consumers and football lovers the opportunity of watching live football matches as well as in-depth analysis of games. We do not want them to miss a moment of the exciting and exhilarating games." Star beer has also unveiled ex - internationals, Austin Okocha and Kanu Nwankwo as ambassadors for its football activation. Star has also chosen to align with the millions of fans who are passionate about the game of football and fervently cheer their teams to victory. The brand has adopted ShineOnNigeria as the official tagline to propel Nigeria to victory in competitive football games.
Both Okocha and Kanu, joined by Nigeria's football loving fans, will amplify the ShineOnNigeria call to attain the status of the Mexican wave and other global celebratory recitations. According to Drenth, Star's decision to recruit Okocha and Kanu was borne out of the reason to celebrate their achievements in the game of football.
He said: "As a proudly Nigerian brand which seeks to promote the positive attributes of Nigeria's heroes for others to emulate, Star is proud to announce the involvement of Nigerian superstar ex-footballers, Kanu Nwankwo and Austin 'JayJay' Okocha, two illustrious Nigerian ex-international footballers as the brand ambassadors to help in recognising and rewarding the fans. You would agree with me that Okocha and Kanu have not only made Nigeria proud through football but have become role models for Nigerians who seek to emulate their victories on-the-pitch."
Source: This Day, 17 MAY 2014