Despite DTT, TV is not dead - far from it!
Balancing Act’s Associate editor Sylvain Béletre attended the opening of a new exhibition at the heart of Paris dedicated to the history of Television and interviewed a member of the scientific commission, Monique Sauvage, the event’s project manager, Céline Daridan and Xavier de Montfort, head of marcom at cnam.
This event is the occasion to review the impact of the digital transition in France since 2005 and how it could shape up across Africa over the next ten years.
Hosted by the cnam museum, The Museum of Arts and Crafts – “Musée des arts et metiers” in French – one of “the smallest of the large museums in Paris” (among over 130 museums in the capital city), the exhibition starts in June 2014.
This new exhibition dedicated to TV was set up in partnership with the INA ('Institut national de l' audiovisuel’). Through a thematic journey, this exhibition presents the technical, technological and societal perspectives, economic and institutional transformations of the medium which has become essential in the lives of France’s populations.
It evokes techniques (the first steps, liberalisation, analogue to digital migration), key TV programs (news, public debates, docus, politics, games, reality TV, kids programmes, etc.) and the role of public television information, TV pioneers, propaganda, censors, self-censorship, the impact and interaction of TV with viewers.
Various kiosks explain how television works, that of yesterday and tomorrow including TV everywhere, social networks, TV replay, mobile and internet TV, audience interaction, audience data over time, 4K/UHDTV, 3DTV, and much more.
“Despite DTT and the rise of internet usage, TV audience time per inhabitant continues to increase slightly over time. In 2013 in France, it was around 3h50 per inhabitant per day, including TV replay time” reminded Céline Daridan, adding “switch your TV set off and count how much time you’ve watched TV today!”
The exhibition is also an opportunity to see or review the strong images of major global events that have marked the history of broadcasting: the coronation of Queen Elizabeth II in 1953, the Assassination of John F. Kennedy, Tiananmen Square protests of 1989, The Fall of the Berlin Wall in 1989, The Prague Spring, images of 11 September 2001 or Fukushima in 2011.
All generations can hone their skills on TV while taking pleasure in viewing flagship infotainment programs. There is a kids’ section with Q&A and a wheather programs role play at the end of the exhibition.
“Our exhibition on Robots was a success. We hope to replicate that with the history of TV” concluded Xavier de Montfort, head of marcom at cnam.
For a country that has strongly contributed to TV developments since the XIX century and that has a strong TV consumer base, it was time to do an exhibition on TV; it would make sense to set up a museum of TV in Paris, several journalists agreed.
Source: Balancing Act, June 2014.
Picture below: Céline Daridan, in charge of the project.