Investment - In Brief
The Moroccan advertising and marketing segment has reached 6 billion dirhams in 2013. This is what Jazuli Mounir (photo), vice president of the Group of advertisers Morocco (Gam), reiterated in an interview he granted last week to daily “Aujourd’hui le Maroc”. "The slight difference is that 6 billion is a gross figure that does not include discounts and rebates commonly practiced by market professionals. The net will give us half that amount. If we add to this the digital media segment, publishing, event and others, it is the same figure. So we can say that the overall advertising market amounted to 6 billion dirhams. " Source: Agence Ecofin – translated from French by Balancing Act.
Canal+, the largest pay TV platform in Francophone Africa is strengthening its presence in the region with a plan to acquire and co-produce more Africa-related programmes.