Shine Int’l sells “Marry Harry,” launches VoD platform


Shine Group’s sales and distribution arm Shine International has sold reality series I Wanna Marry Harry (pictured) to the UK’s ITV2 and South Africa’s M-Net, and has launched its own video-on-demand platform.

The Zig Zag and Ryan Seacrest Productions-made series features 12 American women living on an English estate and competing for a chance to meet the man they think is Prince Harry, but who is actually impostor Matthew Hicks. The fake Harry must convince the women that he is a member of the royal family, while also trying to meet his perfect match who will eventually learn the truth.

The 8 x 60-minute series received its global premiere on U.S. net Fox on May 20, and debuted on M-Net on Monday (May 26). The show will debut on ITV2 in June.

Sasha Breslau, head of acquired series at ITV, and Katrina Neylon, senior VP EMEA of international distribution at Shine International, brokered the ITV deal. The M-Net deal was secured by M-Net director of acquisitions Jan du Plessis and head of acquisitions Tracey Gilchrist.

I Wanna Marry Harry was also sold to Australia’s Network Ten a few weeks ago, and will air on the net on Friday (May 30).

The series was created and exec produced by Danny Fenton. Executive producers for Zig Zag include Fenton, Kevin Utton and Matt Gould, while Ryan Seacrest, Adam Sher and Heather Schuster are exec producing for Ryan Seacrest Productions, along with David Tibballs and Rebecca Eisen.

In related news, Shine International has also launched a branded, on-demand streaming service via the Roku platform in the United States.

Shine Now will make available more than 200 hours of programming spanning all genres from the company’s catalog directly to viewers, including titles The School, Got To Dance, The Magicians, Eternal Law and The Sandhamn Murders.

Viewers can choose to watch content for free with advertising or pay between US$1.99 and 99 cents to rent programs without ads.

“Shine Now is our first direct to consumer channel and Roku have been fantastic partners with whom to develop and launch it,” said Shine International CEO Nadine Nohr in a statement. “We are excited about its potential and look forward to collaborating with them further to grow its reach in the future.”