Siyaya pay-TV to launch before year-end - report

Technology & Convergence

South African pay-television provider Siyaya TV plans to launch some channels before the end of 2014 via a direct-to-home satellite platform, according to MyBroadband. It said a report in City Press said Siyaya was one of five new broadcasters to receive conditional licences to be pay-TV broadcasters that had now submitted the necessary additional information required of them to Icasa. Siyaya has signed a deal with the South African Football Association (Safa) that is reported to be worth ZAR 175 million per year over six years.

Siyaya's main shareholder Bakgatla-ba-Kgafela, led by John Molefe Pilane, said it plans to transform the broadcasting industry in South Africa. Pilane said the Bakgatla were at the heart of rural development, building a city and developing the economy in Moruleng village in the North West. Pilane said the television station targeted black middle-class and lower income earners, who were also at the forefront as soccer lovers. It has been reported that Siyaya said in its submission to Icasa for its licence that it plans to charge a subscription fee of ZAR 70 per month, said MyBroadband.

Source: MyBroadband