South African Media Audience Research: new agreement signed


The National Association of Broadcasters (NAB), the South African Audience Research Foundation (SAARF) and the service provider, Nielsen Media Research signed a new multi-year Television Audience Measurement Survey (TAMS) agreement on 22 May 2014.

This agreement will run for the next five years, with a tripartite agreement between the three parties running for the duration of 2014. The NAB and SAARF will oversee research conducted by Nielsen throughout this year.

Because of the NAB's resignation from SAARF, the TAMS contract will continue between the NAB and Nielsen from 2015. TAMS will therefore be uninterrupted until the contract term ends in 2019.

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