South Africa: outdoor advertising campaign for OpenView HD
Outdoor advertising and media company, The Marketing Kraal is working with e.tv to drive awareness for OpenView HD.
Utilising cost-effective container advertising, the outdoor advertising campaign is not only increasing brand awareness but is also assisting in driving sales for the recently launched OpenView HD platform. The containers have been carefully selected to ensure they are strategically placed across the major townships across the nine provinces of South Africa including major townships such as Soweto, Alexandra, Mamelodi, Gugulethu, Mdantsane, Kwamashu and Umlazi.
OpenView HD is South Africa's free to view direct to home HD Satellite offering with more than 18 channels that offer endless excitement in local and international entertainment in television programmes which was launched in October 2013.
We are honoured to have worked with e.tv on this very important marketing campaign and we hope this campaign will go a long way in achieving sustainable brand awareness and generating consumer interest for OpenView HD, says Lebona Moleli, CEO of The Marketing Kraal.
The Marketing Kraal is a 100% black owned and managed out of home media company based in Midrand, Johannesburg. For more information visit www.themarketingkraal.co.za
Source: The Marketing Kraal 20 August 2014