StarTimes unveils new Hausa channel

Content

StarTimes has unveiled a new Hausa channel, Dadin Kowa. The channel is dedicated to airing a variety of Hausa programmes, which include drama, documentary, talk shows, movies, music and education.

Ayokunle Idowu, content manager of the NTA-Star TV Network, says Dadin Kowa has a rich outlook into the Hausa lifestyle. “The channel, which is currently targeted at the whole family, is aimed at showcasing the rich cultural attributes of the Hausa people. The content of new channel will include some Hausa-dubbed Chinese drama series. These drama series were translated from Chinese into Hausa by Nigerians, who acted as voice-overs in the Chinese drama series; as such, our customers would be watching Chinese actors speak in Hausa.”

From 45 channels in 2010, StarTimes now offers its subscribers more than 80 channels of news, music, sports, cartoon, documentary, Nollywood, Hollywood and Bollywood movies and much more. The content of StarTimes, according to Idowu, makes provisions for rich local content in accordance to the Nigeria Broadcasting Corporation’s (NBC) regulations “and the launch of Dadin Kowa is a clear indication that StarTimes is committed to adhering to this regulation.”

He says StarTimes would not relent in its efforts to ensure that its customers get quality content. “We recently unveiled our new sports channel, Star Sport 2, to meet up with the demands of our clients for more sports content particularly exclusive content. While the channel would be offering a wide range of sports including soccer, rugby, tennis, car race and extreme sports, StarTimes has the exclusive rights to air some soccer competitions of the on-going European Qualifiers for UEFA EURO Cup, which is currently being aired on the channel.”

Idowu says further that StarTimes is committed to ensuring that its customers enjoy the best of digital television at an affordable price. “We would not relent in ensuring that we meet the demands of our customers for quality content as we have done with the launch of Dadin Kowa. Besides we, as a platform for digital migration, are ever committed to helping Nigerians actualise the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.

Nigerians can confidently migrate into digital space with StarTimes as we provide the latest technology in DTT operations – DVB-T2 technology – which will give over 80 channels and quality digital entertainment. Our DVB-T2 decoder gathers over 80 channels of great sports, music, movies, news, kids and teens’ entertainment, documentary, religion and lots more,” he says.

Dadin Kowa is currently airing on the StarTimes platform Channel 162. The channel is available on the StarTimes Basic bouquet and StarSat’s Special bouquet. Another Hausa channel on the pay-tv platform is Farinwata. StarTimes also has channels that are dedicated to its Yoruba viewers – such as Orisun.

StarTimes has a mission of ensuring that every home in Nigeria enjoys affordable digital TV. The mission is backed with its collaboration with NTA; the relationship is strategic partnerships that will help Nigeria actualise its 2015 digital transition deadline. StarTimes is leveraging on NTA’s platform to provide quality digital service to every home in Nigeria and is committed to making digital television accessible and affordable to all Nigerians on the latest technology in DTT operation.

Source: Business Day 3 October