EbonyLife Spreads Dramatic Wings Across Africa
EbonyLife TV, one of Africa’s global entertainment and lifestyle networks, has launched in Southern Africa (including South Africa). The channel which was hitherto available to DStv customers in 44 countries in west, east and central Africa, now brings the best of homegrown programming to audiences in the Southern African region.
Since its launch in July 2013, EbonyLife TV has grown to become one of the most prominent platforms for premium entertainment with Afrocentric perspectives, delivering a fresh energy and a new perspective to audiences across the continent.
With over 1,000 hours of premium, original and inspiring African programming from a variety of genres – including reality, talk shows, drama, entertainment, food, politics, music, news, lifestyle, and comedy shows, EbonyLife TV is aimed at youth aged 18 to 34 who constantly yearn for real African content that speaks to their shared values.
Executive Chairman and CEO of EbonyLife TV, Mo Abudu, said: “We’re extremely excited about EbonyLife TV’s extension into the Southern African and South African markets, barely a year after our launch. This expansion is due to our success in the rest of Africa. We’re proud of the fact that we are 100 per cent homegrown.”
GM for Content for MultiChoice, Aletta Alberts, commented: “EbonyLife TV is the perfect example of how entertaining local content can travel across the continent. I’m sure our DStv Compact, Extra and Premium customers will enjoy the wide variety of entertainment on this channel – there really is something for every member of the family. This is Africa at its best.”
Source: This Day 8 October 2014