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Steve Kazanjian named president and CEO of PromaxBDA

Fortune 500 brand marketing executive and former vice president of Global Creative for MeadWestvaco Corporation (MWV) Steve Kazanjian, will use his entertainment brand expertise and years of industry experience in launching top-tier network packages, to lead as the new president and CEO of PromaxBDA.

PromaxBDA is an association representing more than 10,000 companies and individuals from major media organisations, marketing and advertising agencies, research companies, strategic and creative vendors, and technology providers around the globe. Its purpose is to lead and celebrate achievements within the global community engaged in the marketing of television and video content on all platforms.

Joe Earley, co-chairmen of the PromaxBDA board of directors and chief operating officer for the Fox Television Group remarked, “As our media landscape rapidly evolves, disruption becomes opportunity. Marketers are at the forefront of assessing and impacting consumer behaviour, which is why the support, services and leadership provided by PromaxBDA are more essential than ever. Steve is an incredibly talented marketing executive who has been passionately involved with the organisation for many years. We are fortunate to have the opportunity to work with him and look forward to utilising his expertise.”

Scot Chastain, co-chair of PromaxBDA and senior vice president affiliate marketing and development at NBC Television Network added, “We are thrilled to have someone of Steve’s unmatched knowledge and leadership in this role. We are confident that the PromaxBDA board and, most importantly, our members will continue to thrive under his leadership as our association capitalises on the incredible momentum we have built.”

Having worked with many celebrated international brands, Kazanjian has established influential consumer engagement strategies by combining top consumer insights techniques and strong market analytics with award-winning creative excellence. Prior to joining MWV, a leading global packaging and chemicals company, he spent over 15 years in entertainment branding, marketing, and promotions.

Source: Screen Africa 3 December 2014