Sub-Saharan Africa 2020 pay TV revenues to hit USD 6.2 bln
Pay TV revenues in Sub-Saharan Africa will reach USD 6.22 billion in 2020, up from 3.54 billion in 2014 and 1.92 billion in 2010, according to a new report from Digital TV Research. Excluding South Africa, pay TV revenues climbed from USD 0.83 billion in 2010 to 1.73 billion in 2014 and will reach USD 4.12 billion in 2020.The fourth edition of the Digitial TV Sub-Saharan Africa report forecasts that South Africa and Nigeria will contribute more than half of the region's pay TV revenues by 2020 for the 34 countries covered.
Second-placed Nigeria will more than double its revenues from USD 449 million in 2014 to 1.148 billion in 2020. Satellite TV accounted for 92 percent of the 2014 pay TV revenues, although pay DTT will make inroads (contributing USD 802 million in 2020 – quadruple the 2014 total). Competition and take-up of the cheaper DTT packages will force ARPU down in most countries. Of the 12.92 million pay TV subscribers at end-2014, 9.65 million were pay satellite TV and 2.81 million pay DTT. The pay total will more than double to 27.95 million by 2020, with satellite TV contributing 16.21 million and pay DTT another 9.44 million.
Source: Telecompaper 14 January 2015