MultiChoice launches Zapper decoder
MultiChoice Uganda, a leading pay television service provider, has launched its latest single view High Definition (HD) decoder called DSTV Zapper. The new product will replace the existing standard definition decoder, which is being phased out.
Bryan Muwonge, the marketing manager MutiChoice, said the introduction of the new product is one of MultiChoice’s ways to prepare for digital migration. He added that customers would view a better picture with the new product.
“As you all know, HD now is the new world. It’s a step we have taken in preparation for the digital migration that is due in June, and to enhance quality of our picture and sound for our customer,” Muwonge said. He was speaking at the launch of the product at Piato restaurant in Kampala last week.
According to Muwonge, the new decoder “comes at a fairly reduced price,” which will ensure that more subscribers will have the possibility of accessing DStv’s ever-expanding channels. The decoder goes for Shs 160,000 while a full kit is priced at Shs 309,000.
Charles Hamya, the general manager of MultiChoice, said in a statement: “HD television presents the best picture and audio format currently available and, as such, it’s a natural promoter of the digital migration, which will result in an overall improvement in the quality of television globally.”
He added: “This is the reason MultiChoice has been championing its widespread uptake in Uganda and the rest of the continent.”
In an effort to deliver better service to clients, MultiChoice recently recalled decoders from customers who had been experiencing poor-quality output.
Recently, Godfrey Mutabazi, the executive director Uganda Communication Commission (UCC), said: “We have already finalized the digital migration procurement. We signed the contract last month. So, it is finalized and we believe within three months everything will be fully deployed.”
A deadline of June 2015 was set by UCC for local electronic media operators to change from analogue to digital.
Source: The Observer 13 January 2015