Azam Media Scales up Capacity with Eutelsat to Expand African Pay-TV Offer

Distribution

Azam Media, owned by Tanzanian conglomerate Bakhresa Group, is ramping up satellite capacity through a new transponder leased on the powerful EUTELSAT 7B satellite. Complementing capacity used on the copositioned EUTELSAT 7A satellite, it will host new services for the rapidly growing AzamTV pay-TV platform. The contract was announced today at Cabsat Dubai.

Launched just 18 months ago, AzamTV already counts 200,000 subscribers in Tanzania, Uganda and Kenya. The new capacity will enable AzamTV to extend its services to Rwanda, Burundi, Zambia, Malawi, South Sudan and Zimbabwe with additional content. Further expansion is planned using the company’s state-of-the-art studio complex and headend facility in Dar es Salaam that was inaugurated on 6 March by Jakaya Kikwete, the President of Tanzania.

AzamTV is boosting its line-up of over 55 channels with a new offer called “Azam Reloaded”, launched on 1 March and featuring a full decoder/dish kit for $55 and three package options:

    “Azam Pure” at a monthly subscription of the local equivalent of $5, offering three home-grown channels and popular free-to-air channels;
    “Azam Plus” at a monthly subscription of $8, comprising an additional selection of over 35 international channels;
    “Azam Play” at a monthly subscription of $10, including premium content such as telenovelas, reality shows, education and dedicated football club channels including Real Madrid, Liverpool and Manchester United.

Source: Business Wire 10 March 2015.