Azam Media inks USD 750,000 sponsorship deal with FKF

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African pay-TV operator Azam Media, has signed a three year USD 750,000 sponsorship deal with Football Kenya Federation (FKF) Premier League to broadcast league matches live, the Standard reported. Azam Media CEO Rhys Torrington said the operator will broadcast the first league match on 28 March. Thereafter, it will broadcast two matches a week for the duration of the league. The agreement also provides for FKF to allow a local free to air station rights to transmit two matches every week.
Source: Telecompaper 20 March 2015