VIMN Africa connects with local audiences


SCREEN AFRICA EXCLUSIVE: On 2 April 2015, Viacom International Media Networks (VIMN) Africa officially switched on its new localised BET channel, which appears on DStv channel 129. The channel is the latest addition to VIMN Africa’s offering which includes MTV, MTV Base, VH1, Comedy Central, Nickelodeon, Nicktoons, Nick Jr. and BET international. Senior vice president and managing director Alex Okosi describes the new channel, “BET offers great entertainment and is unapologetic about what it is - a celebration of that link between African and African American culture. It encourages viewers to ‘be you, celebrate you’ - that’s why our slogan and message for the brand is #BeAllYou.” He adds that BET is a family channel in scope, but offers a great blend of content skewed to the adult demographic. Read the full story here

Find out more about BET by following @BET_Africa on Twitter, BETAfrica on Facebook
Source: Screen Africa 7 April 2015