iROKOtv Announce Two TV Channels and Netflix Partnership
IROKO-TVPopular Nigerian video streaming service, iROKOtv, recently announced a deal with StarTimes to have two new television channels, iROKO Play and iROKO Plus on the digital TV operator’s platform. The move has the potential to increase the VOD platform’s reach considerably, especially since StarTimes currently has 4.6 million subscribers across 14 countries. The deal was signed at MIPTV in France this year.
“Launching iROKO Play and iROKO Plus on Startimes is an exciting milestone for iROKO,” says iROKO CEO Jason Njoku. “We’re known primarily for leading OTT content delivery across Africa through iROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the linear TV market. StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price – an ethos that is close to our hearts, which is why this new landmark partnership is so befitting.”
The channels will air exclusive Nollywood content, with iROKO Play available on the StarTimes Basic Bouquet and iROKO Plus on the Unique Bouquet with an updated and premium selection of Nollywood films. The monthly access cost is N1,000 (US$5) and N3,000 (US$15) respectively.
The partnership will see iROKOtv’s content – which has streamed online exclusively until now – available offline and its audience demography stretched out to something more varied than its current base.
“The deal with iROKO is a significant advance in our quest to become the home of premier African film and television content,” says Michael Dearham, Vice President of StarTimes. “Throughout the global African Diaspora, iROKO is synonymous with high-quality, cutting-edge Nollywood filmed entertainment and their extensive catalogue of prime-time Nollywood movies resonates well with StarTimes’ vision to provide every African family access to high-quality digital entertainment. Our exclusive partnership with iROKO allows us to nurture an ‘axis of content excellence’, as well as more clearly differentiate our value proposition, which in turn gives us the means to deliver the very best Nollywood movies and series to our subscriber-base.”
iROKOtv’s catalogue is the second largest after Africa Magic, allowing StarTimes to take on DStv’s competition on the Nigerian content front. iROKOtv also recently announced a partnership deal with Netflix, the world’s leading internet TV service, famous for shows like House of Cards and Orange is the New Black. The partnership will position the company as the African section of Netflix, putting Nollywood on the international radar.
Source: The Callsheet 22 April 2015