Nation Media and GOtv run digital migration roadshow
Kenya's Nation Media Group (NMG) and GOtv have embarked on countrywide tours to promote digital migration. They aim to create awareness of the GOtv Dunga Milli campaign as well as recruit new GOtv decoder agents and subscribers, the Daily Nation reported. Agents are assured of good profits as they acquire the decoder at a discounted price of KES 830 against the retail price of KES 1,400. Newly recruited agents stand a chance to win KES 500,000.
The companies are hoping to interest investment groups popularly known as Chamas stand to benefit from the campaign. The NMG experiential team will be doing rounds at the invitation of the chamas during their weekly status sessions to explain the activation mechanism and give product demonstrations. There will be lots of instant prizes to be won.
Source: Telecompaper 29 May 2015