ACTV condemns high pay-TV subscription rates

Regulation & Policy

A new direct to home cable television service provider, African Cable Television, has kicked against the subscription rates being paid by Nigerians to view pay-TV.

It said it had always been against such ‘high rates’, which was why it chose to offer content in four bouquets at affordable prices on an apple-to-apple comparison lower than those already available in the market.

The ACTV made its entry to the pay-TV market some months ago, and industry observers have noted that it is gradually winning its own share of the market.

“The ACTV-6000 HD decoder is undoubtedly the customers delight with its exceptional video clarity, enhanced sound quality, television programme guide, recording, picture browsing and pause-TV features.

“ACTV is primed to give Nigerians the opportunity to choose their television experience with its unique offerings. Their advanced HD decoder that easily fits into one’s pocket and is highly portable is one of the decoder features many customers have been going out for,” the company said in a statement.

It stated that ACTV offered four bouquets with over 56 local and international channels.

“Customers enjoy its world-class content, available through the ACTV Prime Bouquet with 18+ channels; ACTV Family Bouquet with 24+ channels; ACTV Family Max Bouquet with 36+ channels and ACTV Premium Bouquet with over 56+ channels,” the statement also read.

It added, “The company is currently running a promo that gives customers free subscription for three months when they buy its decoder and dish.

“ACTV offers over 45 international TV channels providing news, movies, general entertainment, children, sports, religion, lifestyle content genres to mention but a few.

“The ACTV channel lineup includes BBC World, Sky News, Aljazeera, France 24, Russia Today, Fox News, FOX Business News, VH1, MTV Base, BET, FOX Movies, B4U Movies, FOX Sports 1 & 2, Nickelodeon, Baby TV, NatGeo Gold, Investigation Discovery, Fine Living Network and many more.”
Source: Punch 14 July 2015