Airtel Unveils New Digital Content Products in Kenya

Technology & Convergence

Airtel has announced the launch of two new innovative digital products. The Airtel Jam Sessions, a music show and Airtel Future Shapers, a written feature on innovative young Kenyans in a move aimed at providing great local multimedia content online for consumers as well as in support of people doing great work in the arts, culture and technology.

Airtel Jam Sessions is an intimately shot show that invites awesome upcoming stars to jam and talk about their hustle. The company has worked with Amos and Josh, Kiu, S.O.C and Dandora Music amongst other artists on this project and will continuously develop more content and opportunities to showcase budding and exciting young talent.

Airtel Future Shapers is a set of written photojournalistic features that profiles young, fresh and ambitious trendsetters in technology, the arts and culture. Covering young and dynamic talent such as Top 40 under 40s youngest awardee Esther Kinuthia and fashion trendsetters such as Sylvia Njoki and many more on their work and lessons that they share for those wishing to join their path.

The content will be held on the company's blog- Airtel Hadithi as a central portal, where the company will share entertainment content, exciting ideas and stories on innovative people and out of the box concepts. Hadithi by Airtel aims to bring alive the Airtel spirit that is all about recognizing the great moments in society. In addition to this, the company is open to receiving content proposals that they can invest in going forward.

Source: CIO East Africa 10th August 205