SuperSport signs US$5 million deal with Zambian FA

Investment

South Africa broadcasting giant SuperSport has finalised a deal worth US$1 million per year with the Football Association of Zambia (FAZ) for the broadcasting rights to the Zambian Super League over the next five seasons.

The US$5 million deal is a 17 per cent increase over the previous deal between the pair. The FAZ has promised that this increase will be seen by the 16 clubs which make up the Super League, who currently each receive US$30,000 per year from the television deal.

The latest upgrade to the deal is the second renewal between SuperSport and the FAZ, with the initial contract commencing in 2007 and being renewed for a further five years in 2010.

"This is a great day and this not just improves the relationship we have with FAZ but also shows the confidence we have as SuperSport about the Zambian game and our strides to improve it," SuperSport's southern Africa marketing manager Marlon Kananda said.

FAZ president Kalusha Bwalya added: "This is an exciting development and a milestone for our football and a resounding demonstration of the confidence and trust that SuperSport and indeed the corporate world have in our game, our association and its leadership."

The Zambian national team won the CAF Africa Cup of Nations in 2012 in remarkable circumstances, but failed to qualify for this year's edition.
Source: SprotsPro 7 September 2015