EMCOAN, NBC partner on digitization

Regulation & Policy

The President of the Electronic Media Content Owners Association of Nigeria, (EMCOAN) Mrs. Debbie Odutayo, has expressed satisfaction with the National Broadcasting Commission’s (NBC) decision to partner her association towards successful digitisation of the broadcast industry in Nigeria.

The regulatory body failed to meet the June 2015 digital switch-over deadline, but she promised that better collaboration with major stakeholders, including EMCOAN, which is responsible for over 85 per cent of media content in Nigeria, would contribute to a successful actualization of the new date.

Odutayo told R that the NBC is now taking the bull by the horns by facilitating EMCOAN’s participation in an international event,  Mipcom, in France next month.
According to her, digitisation worldwide demonstrates that industry and political considerations prevail in discussions concerning the planning and implementation of the digital switch over policies. “Regulators in Nigeria hitherto failed to recognise the opportunities of using readily available expertise at its disposal, just as consultation across board were not wide enough,” she said, while also lamenting the exclusion of EMCOAN members from the entire process despite its strategic position as a body of TV and radio program producers.

Mrs. Odutayo reiterated that:   “EMCOAN is open to working with the NBC, if approached, to throw our heavy weight behind the regulatory body by deploying our viable platform and resources to sensitising the generality of Nigerians on the massive change of switching from analog to digital broadcasting.”
Source: Nigerian Tribune 6 September 2015