AFDA opens film school in Botswana

The AFDA education board is very proud to announce the opening of its AFDA Botswana at the Oodi Campus on the outskirts of Gaberone. Executive Board Member Tsholofelo Ntshingane reflects on the journey from initially approaching AFDA CEO Bata Passchier to open an AFDA in Botswana. “I chose AFDA because I believe in AFDA’s outcome based training approach. AFDA have made a significant contribution to the growth of the entertainment industry in South Africa and I am convinced they can do the same for the Botswana industry.

AFDA Botswana will initially offer its fully accredited and registered Bachelor of Arts (Motion Picture Medium and Live Performance) for first year students, as well as its one year Honours degree equivalent. In 2016 it will offer a B.Comm, Business Innovation and Enterprise and a BSC, Computer Technology to create a powerful network of graduates in business, arts and science: A triumvirate of integrated degrees designed to meet the challenges and opportunities of the future.

The big question, whether it be cynics, detractors or those genuinely concerned about the capacity of the Botswana entertainment industry to employ graduates remains: Where will the graduates work? “The truth of the matter is that people create industries, industries do not create people.” says AFDA Chairman and co- founder Garth Holmes. “We need to develop graduates with a capacity to originate relevant entertainment content for local audiences and by extension reach continental and global audiences.”
Sound Surgeon Studios

Newly appointed Dean/Registrar and Executive Director Dr Mathusi Phuthego is excited about getting the campus ready for the August opening. “Crucial to the opening of AFDA Botswana, amongst other preparations, is the initial recruitment of competent personnel in the form of professional, academic and administrative staff. The recruitment exercise is almost complete as candidates for all key positions have been identified, interviewed and most of them have accepted the offers and are ready to join the AFDA Botswana team.”

Finally, AFDA Co-Founder and CEO believes that, “Together with the Botswana Governments commitment to education in the arts, we hope to provide a world class university education that contributes significantly towards developing a sustainable local entertainment industry.”


ATFT Presents Entrepreneurship Workshop

The Association for Transformation in Film and Television (ATFT) and ABSA Centre of Entrepreneurship Gauteng are inviting you to an introductory entrepreneurship workshop for television and film production companies.

As part of the ATFT’s mandate to up skill our members in financing and business skills, ATFT is running an accelerator program supported by the Department of Trade and Industry for all the companies that have traveled with the ATFT to international film markets to date.

The ATFT accelerator program is a cohort-based program that includes mentorship in film and developmental components and will culminate in the participants attending markets selected to advance their businesses.

This program aims to assess the needs and challenges for black owned South African film and television production and distribution companies, to export their content and attract foreign direct investment (FDI).

The ATFT Accelerator program will address these challenges through several combined long-term development programs that leverage the expertise local and international professionals in various fields. These programs plan to empower local production companies to make themselves and their products (content) ready for selected export markets and to conclude deals at those markets and generate sufficient ongoing revenue to sustain them.

The first preliminary workshop leading up to the export accelerator is in association with the ABSA Centre of Entrepreneurship in Gauteng. This workshop will explore how the centre can assist production companies as SMEs in accessing business tools and resources.

Absa runs an entrepreneurship centre in Newtown, Johannesburg, in collaboration with various private and public partners including the City of Johannesburg. This initiative is in addition to the R250 million in non-traditional lending that Absa committed to in 2013 aimed entirely at the Small and Medium Enterprise (SME) sector in South Africa.    The purpose of this hub is to support support entrepreneurs beyond just their financial needs.

The private and public partners involved in Absa’s SME initiative include: the City of Johannesburg, Telkom, Microsoft, SARS, South African Breweries, GIBS, KPMG, MassCash, SAIPA, South African Bureau of Standards, Sustainable Entrepreneurship Accelerator and Proudly South African.   The overarching objective of the Centres of Entrepreneurship is to increase cooperation in the development of small businesses through the transfer of skills such as financial literacy, knowledge sharing, mentorship, networking opportunities, infrastructure and HR expertise.

The workshop will take place on the 22nd of September in the following venue:

     Johannesburg – 22nd September 2015 10h00 – 13h00

Venue: ABSA Centre of Entrepreneurship Gauteng, Business Bank Gauteng Corner Henry Nxumalo and Jeppe Street, Newtown

Please provide your ID number when you RSVP and also on the day of the workshop

Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to zukiswa@filmandtvtransformation.org

For more information on the ATFT please visit www.atft.info