MultiChoice aims to lift ad sales with viewer profile portal

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MultiChoice's DStv has introduced a new media sales platform in order to boost its revenue from advertising across its African footprint. Stats 2 Go provides potential advertisers with comprehensive data of viewer profiles including socio-demographic profiles, key viewing measures, social media usage, most watched programmes, viewing preferences and 'headspace attitudes', NexTVame reported.

The strategic match between advertiser and the correct channel was often missing in the market, said Brenda Wortley, director of research and strategy at DStv Media Sales. Stats 2 Go has been in development for 18 months and is available free via an online portal
covering all DStv channels. Numbers and predicted trends are based on DStv-i data, which are updated monthly.
Source: Telecompaper 23 September 2015