CNBC Africa partners with Newstag
The pan-African and business news channel, CNBC Africa sealed a deal with Newstag, a ‘mobile-first’ video news service. The multi-year agreement will allow Newstag to broadcast CNBC’s news videos on its mobile and online platform.
Newstag’s ‘mobile-first’ service enables users to create their own ‘tagstream’ (or personalised TV channel) in seconds. The stories are available from a number of different perspectives, resulting in a platform that allows converging viewpoints to be presented side by side, shedding new light on international news as it breaks.
“Newstag is to professional video news what YouTube is to amateur video clips. They are the world’s largest online network based on videos only from trusted sources. CNBC Africa is the largest and most credible source of business content from around the continent with over 35,000 videos interviews and clips available through its digital publishing channels. This partnership will extend our current reach and enhance our digital ecosystem,” Sid Wahi, chief executive of CNBC Africa.
In his remark, Henrik Eklund, CEO of Newstag said: “Newstag is committed to providing global news coverage from truly distinct perspectives and we’re delighted that CNBC Africa has partnered with us to offer our users a refreshing insight into African news through an African lens”.
Since the channel’s launch in 2007, CNBC Africa covers business and financial markets news from across the African continent and its affiliated networks reached 390 million viewers around the world. It was launched by CNBC and Africa Business News Ltd with its headquarters in Johannesburg. The channel African’s subscribers are growing day by day through its distribution partner, MultiChoice.