Hola Media seeks licence to launch FTA, IPTV and VOD services in South Africa

Technology & Convergence

Liquid Telecom, the pan-African fibre telecommunications firm controlled by Strive Masiyiwa’s Econet Group partnered with Lincoln and Noli Mboweni to launch a new Internet protocol television (IPTV), video-on-demand (VOD) and digital terrestrial television broadcaster called Hola Media. Consequently, Hola Media is seeking a free-to-air broadcasting licence from the South African communications regulator Icasa.

Addressing the Icasa panel at the hearings, Hola Media said it intends delivering content to multiple devices, not only set-top boxes, but also through a mobile app for tablets and smartphones, as well as PCs and laptops. Lincoln Mboweni said Liquid Telecom has the IPTV platform and other technologies to allow Hola Media to deliver on its strategy.

The company also hopes to create a platform for the distribution of content from a wider range of producers.

“We see a big opportunity in South Africa for aspiring producers,” Mboweni said.

“Mobile devices have allowed everyone to have a video camera and gone are the days of having to have HD cameras and expensive equipment. Our platform will allow people to produce content,” he added.

Liquid has taken a 20% stake in the business, with businessman Lincoln Mboweni and his wife, well-known businesswoman Noli Mboweni, owning a further 30%.The remaining 50% percent of the company is held by an entity called the CSG Trust, which will play a role in developing the content production industry in South Africa.
Source: NexTVame 4 November 2015