CNN International and MTN launch Africa View news app
On 4 November 2015, CNN International and African mobile operator MTN launched a dedicated Africa View news app.
The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components.
The Africa View app curates CNN International s extensive African content, including infographic content from the network s weekly programme Africa View, providing background and context to trends, figures and initiatives shaping the African continent. The app also showcases content from CNN s flagship African programming including Inside Africa and CNN Marketplace Africa, as well as breaking news and analysis about the continent.
All content on the app is editorially independent, alongside prominent MTN branding and messages. The Africa View app can be freely downloaded from the Apple Store, Google Play Store and the MTN Play Store.
Source: 4rvf 18 November 2015