Startimes Tanzania helps dealers improve customer services

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StarTimes Tanzania has urged its dealers to deliver the best customer services to their clients if they are to thrive in business amid increasing rivalry, The Citizen reported. The company has hosted a special event which brought together all of its dealers. The event sought to help dealers share information with management and discuss the services, products and special promotional policies and share promotions with consumers.

Studies show that close to 70 percent of customer defections occur when customers feel poorly treated. It is also believed that for every customer who bothers to complain, 26 other customers will remain silent, The Citizen said. US customer care guru John Tschohl once told The Citizen that an average wronged customer will tell between eight and sixteen people about it and that if a business reduces customer defections, it stands a chance of boosting its profits by up to 85 percent.
Source: Telecompaper 17 November 2015