Tuluntulu & EAE Gaming launch first African eSports TV channel


Tuluntulu has announced an exclusive partnership with EAE Gaming to launch a new 24/7 eSports TV channel called OPTV on the Tuluntulu app.

OPTV is a dedicated African eSports channel streaming exclusively on the Tuluntulu mobile platform, and is the only mobile African channel streaming live and recorded video game and other eSports play content.

Catalysed by the the astonishing success of global eSports streaming company Twitch (which was purchased by Amazon for $1 billion earlier this year, now reaching 100 million unique viewers per month) and the exponential growth of smartphone usage and mobile video content consumption in Africa, Tuluntulu and EAE Gaming have joined forces to address this underserved continental market.

Tuluntulu is delighted to partner with the EAE Gaming in this new venture. They bring quality content and huge experience in eSports and gaming industry in general. We believe this new mobile TV channel, the first of its kind in Africa, will delight a large and loyal viewer base across Africa said Pierre van der Hoven Tuluntulu's Founder and CEO.

eSports globally is growing at phenomenal rate. OPTV will exposure many people to this new and exciting sports and will provide exposure for the African eSports stars, says Curt Roehricht CEO of EAE Gaming.

Tuluntulu is one of the largest mobile content platforms targeting audiences in Africa, and globally, with African focused content. The app can be downloaded for free from the Google Play and iOS App stores, usage is free (no subscriptions), 100% free on Wi-Fi, with data costs only if connected via a mobile network (low data setting consumes -50MB / hr.). The FREE business model is designed to maximize audience reach and engagement.

The platform currently has 18 x 24/7 streaming TV channels; News (Al Jazeera, ANN7, Deutsche Welle, Voice of America), Education (SABC, BrainBoosters, Spark4U), Documentaries (Afridocs), Movies (Nolly4U), Series (AfrikTales), Sport (AfricaSport4U), Fashion (Fleur), Lifestyle (Africa4U), Children (SABC Children), Comedy (Good4U), Music (GUAP, Mafrik), and Religion (ELev8). Tuluntulu also has 11 streaming radio stations.

Since marketing commenced in August 2014, the Tuluntulu app has now been downloaded over 265,000 times in 154 countries. The most popular being South Africa, Nigeria, Ghana, Tanzania, Kenya, Uganda, Zambia, Mozambique, Ethiopia, and Zimbabwe.

Tuluntulu has received a number of awards including a Technology Top 100 Innovation award, finalist in the MTN App of the Year Awards, and a Frost & Sullivan Customer Value Leadership Award. In addition, Tuluntulu was selected by Unilever Foundry 50 as one of the top 50 startups in the world.
Source: Press Release