Abidjan hosts Trace’s first radio station in Africa


Launched on Saturday 28th November, TRACE FM is now available on 95.0 FM in Ivory Coast’s capital city

TRACE FM Côte d’Ivoire is the first FM radio dedicated to Ivorian youth music and culture. It is also the first radio station launched by the TRACE group in Africa, following the tremendous success of TRACE FM stations in the Caribbean, which are leaders in their respective territories.

Enjoying a FM broadcast on the national level granted by the High Authority for Audiovisual Communication (HACA) of Ivory Coast, TRACE FM will operate first in Abidjan and progressively extend its reach across the whole Ivorian territory.

In a highly competitive environment, TRACE FM benefits from 4 main advantages:

- TRACE’s strong brand awareness and power: with music channels TRACE Africa and TRACE Urban consistent market leaders in Ivory Coast
 - Unrivalled support from Ivorian artists, whom TRACE has promoted for more than 10 years on the African continent and across the globe
 -The expertise of TRACE’s partner teams on the ground
 -  The Ivorian DNA: TRACE FM is the only new radio station in the country that is majority owned by Ivorian shareholders, who are inherently rooted in local economic and cultural life

Source: Company Press Release 30 November 2015