StarTimes waives satellite decoder cost in a move to grow market share

Regulation & Policy

Digital television Company StarTimes Media has rolled out an aggressive campaign aimed at growing its subscriber base for the satellite pay television service. Kenyans will now get a free full High Definition (HD) satellite decoder on subscribing to a bouquet of choice for Ksh 2,499.

The Ksh 2,499 subscription fee will offer Kenyans with existing dish kits an option to enjoy one month Super Bouquet, two and a half months Smart Bouquet or five months Nova bouquet with access to over 100, 70 and 35 local and international channels respectively.

According to  StarTimes Vice President Mr. Mark Lisboa  the move is aimed at making it increasingly affordable for Kenyans to access digital television through the company’s satellite television service which now covers 100% of the country.

“We have waived the previous satellite decoder cost of Ksh 999 to make it easier for Kenyans to enjoy our satellite television service which currently covers the whole country making it ideal for both urban and rural households to access our digital television service,” noted Mr. Lisboa.

Existing StarTimes satellite subscribers will also enjoy an extra one week valued at Ksh 625 for every month subscribed to the Super bouquet while for every month subscribed to the Smart bouquet, customers will enjoy an equivalent one month on Sports plus bouquet valued at Ksh 600 giving access to all the major exclusive sports properties broadcasted by the pay television company including Bundesliga and Serie A.

StarTimes has equally introduced an offer for the company’s new and existing subscribers on its digital terrestrial platform where new subscribers who acquire the StarTimes terrestrial decoder for Ksh 949 will enjoy 6 weeks, 3 weeks or 2 weeks free access to the sports plus bouquet on enrolling to the Basic, Classic or Unique bouquet respectively before 28th February.

Existing subscribers will enjoy 1 month access to the Sports Plus bouquet for each month subscribed to either Basic or Classic bouquet for Ksh 499 or 999 respectively while Unique bouquet subscribers will enjoy an extra week for each month subscribed to the bouquet that is currently retailing at Ksh 2,099.

The full installation for a StarTimes Satellite Television kit will now cost Ksh 4,499 being Ksh 2,000 for a Dish, LNB, 20m Cable and accessories in addition to the 2,499 subscription fees that will also secure a free satellite decoder.

They aim to remain competitively priced while equally availing premium television content as seen by their  recent acquisition of exclusive sports and other entertainment related programming that has so far proved popular with our Kenyan subscribers.
Source: Techmoran 1st December 2015