AJ+ launches new digital experience

Broadcast

AJ+ – an online news and current events channel by Al Jazeera Media Network (AJMN) – has launched a new digital experience on Apple TV. This marks its first step in making content available through an app on the big screen, as it has been focused solely on native mobile and social distribution of content to date.

The new tvOS app allows users to consume and engage with AJ+ content and features an ‘emoji reactions’ feature which replaces the classic star rating system used by many publishers. This not only allows users to express themselves more emotively but is also channelled back to the newsroom to allow producers to gauge how the content is performing with the audience.

The AJ+ team will be curating content specifically for Apple TV audiences.

Dima Khatib, managing director of AJ+, said: “Key pillars of our strategy have always been innovative storytelling and reporting about stories that matter, in formats that appeal to our audience, as well as distributing this content natively to our audience.”
Source: Screen Africa 25 January 2015