IROKO + Nollywood app launches in Francophone Africa
CANAL Group and iROKO are launching the iroko SVOD service for French- speaking Africa. The Android app will be available across all of French-speaking Africa, bringing 1500 hours of affordable, premium Nollywood and T l novela content to millions of Francophone entertainment fans.
Available now on the GooglePlay store, iroko is free until 1 June 2016 and users will be able to download movies and TV series as part of their subscription package. The brand new Nollywood and T l novelas app will showcase movies and TV series from Nollywood TV, Novelas TV and A , becoming the world s largest homegrown content catalogue for French-speaking Africa. All content has been dubbed into French, much of it for the first time.
iROKO has been designed to optimise data consumption and the service will be aimed at building a new mobile-only subscriber base across Francophone Africa. With over 250 million French-speakers across 30 countries in Africa, and as mobile internet penetration continues to spread across the continent, the iroko android app will cater for a significant growth market, with 165 million smartphones estimated to be in circulation before 2020.
Source: Business Day Online 22 February 2016