ShowMax concludes deals to get vouchers into Massmart and Edcon stores

Technology & Convergence

ShowMax, the internet TV service owned by Naspers, has concluded agreements that will see ShowMax vouchers going on sale in 125 Game stores and more than 100 CNA stores across South Africa. ShowMax vouchers have also been available in Pick n Pay stores since December 2015.

Internet TV is taking off across South Africa with a number of local and international services now available in the country. The benefit of internet TV versus traditional services is that subscribers are able to choose from a catalogue of TV shows and movies and then start, pause and stop at will.

Hot on the heels of getting ShowMax vouchers into Pick n Pay stores back in December, we’re now going live in Game and CNA stores, says Richard Boorman, head of communications for ShowMax

These retail voucher agreements are important because access to most internet TV services is limited to those who can pay via credit card, thereby excluding a large portion of the population.

Speaking about this, Chris Savides, Head of Payments and Partnerships at ShowMax said: “There’s a misconception that internet TV services are only suitable for the select few with credit cards and top-notch fixed internet at home. We’ve taken a different approach at ShowMax and have taken steps to address the unique challenges we have in South Africa.

“We’ve tackled the home internet question by adding download functionality to our Android and iOS apps. This means that as long as someone has WiFi connectivity at some point in the day, they can download TV shows and movies and then watch them during their commute or when they get home. When it comes to paying for ShowMax, not having a credit card isn’t an issue. We’ve now got vouchers on sale at hundreds of major retail stores across South Africa.”

Three different vouchers are available: one month’s subscription for R99, three months for R297, and six months for R594. Once purchased, the voucher is activated at the store. The voucher code can then be entered into the ShowMax website, initiating the customer’s subscription.

ShowMax apps are available for Android and iOS smartphones and tablets via the respective app stores. ShowMax can also be viewed on selected Samsung and LG smart TVs using dedicated apps, and also on laptop and desktop computers using a wide range of web browsers.
Source: Techfinancials 25 February 2016