‘Vir Altyd’ sets new record at the South African box office


South African romantic adventure film Vir Altyd has surpassed the number one spot in earnings at the local box office for Afrikaans films.

After four weeks on circuit, Vir Altyd, produced by the same team as Pad na jou Hart, has earned R13.4 million, breaking records and leaving the filmmakers feeling grateful and humbled.

Ster-Kinekor Entertainment, the distributor of Vir Altyd, has released the following statement: "We confirm that Vir Altyd now has the highest box-office income for an Afrikaans movie. It has surpassed the box-office earnings of Liefling and Pad na jou Hart and stands on R13.4 million. We are overjoyed with the success. We congratulate the producers and everyone involved on this achievement. The film is still showing countrywide,” said Pieter Geldenhuys

After the movie’s success, Ivan Botha and Donnalee Roberts, writers, co-producers and leading actors of the film, say: “It’s such a great honour and privilege for us to reach this milestone. We’re indescribably grateful to each and every person who has watched Vir Altyd, the feedback has been overwhelming and we appreciate it endlessly! We really hope that the support for Vir Altyd will build momentum for all the upcoming local films that will release this year in order for our South African film industry to go from strength to strength!”

Vir Altyd was produced by 17FilmStreetMedia and The Film Factory.
Source: Screen Africa 18 March 2016