Bamba TV, KTN advertisers to get one-stop-shop for marketing

Broadcast

Bamba TV and KTN are offering a one-stop-shop for advertisers that will enable them target both mass and customized niche markets under one platform.

The two partnered in February in a Sh300 million agreement to offer digital content consumers an expanded variety of programmes and greater reach.

The one-stop-shop will see clients choose a bouquet that suits their need and only pay once for the service.

"We are bringing everything under one shop, you (advertisers) can leverage on this opportunity to reach as many people as possible,” said Standard Group CEO Sam Shollei.

Radio Africa Group chief executive Patrick Quarcoo underscored the need for advertisers to tailor their advertisements to Bamba and KTN's specific audiences.

“Together we have about 30 channels that are free-to-air. This is a fantastic opportunity for those planning to reach a certain audience to make products suitable for a fragmented audience, which Bamba TV offers," Quarcoo said.

“This is the first time it is being implemented in Kenya and we will deliver," he added during the Bamba/KTN media update at Serena Hotel in Nairobi
Source: The Star 11 March 2016