ShowMax expands to 36 countries across sub-Saharan Africa

Distribution

ShowMax has officially launched its internet TV services to 36 countries across sub-Saharan Africa. The company originally launched in August 2015 with the largest subscription video-on-demand (VOD) catalogue on the continent.

The sub-Saharan service costs US$7.99 per month for unlimited viewing. The catalogue includes approximately fifteen thousand TV show episodes and movies, totalling almost ten thousand hours of viewing. The service includes a Kiswahili language section and a Nollywood section, as well as an African film section that pulls together classic movies from across the continent.

Barron Ernst, chief product officer for ShowMax commented: The speed and cost of connectivity are significant hurdles for any internet-based service in Africa. Getting it right means you ve got to do much more than just flick a switch.

We ve been busy testing the service in key locations across the continent and optimising our delivery network. Perhaps more importantly, we ve adapted our apps to address the needs of consumers in Africa, introducing features like downloads for viewing TV shows and movies when not connected.

The product features developed by ShowMax to address connectivity constraints include:

Adaptive bitrate streaming that monitors connection speeds and automatically adjusts video stream resolution to avoid buffering

Download functionality to save up to 25 TV shows and movies in total to Android and iOS smartphones and tablets for viewing offline

User-selectable download quality to limit data usage

User-selectable streaming quality to limit data usage

Automatic size reduction of static pictures delivered to mobile devices

The other key to success is making sure you ve got the right mix of international and local content. We ve added Kiswahili and Nollywood shows and movies to our existing class-leading catalogue of Hollywood and British favourites, said Ernst.
Source: Press Release