Why Some Chinese Fail to See Racism in Qiaobi's Viral Detergent Commercial

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A viral detergent commercial showing a black man being stuffed into a washing machine by his Chinese girlfriend and “washed” into a handsome, light-skinned Chinese man sparked outrage outside China this week for its overt racism.

The detergent company, Qiaobi, quickly apologized and withdrew the commercial, but its public statement accused foreign critics of overreacting. Many Chinese web users supported their defensive stance, saying the ad only reflects cultural differences rather than racism and proclaiming that it is impossible for Chinese to be racist toward black people.

To prevent the avalanche of negative press from spinning into a diplomatic crisis, Foreign Ministry spokesman Hua Chunying stressed that spot was an isolated incident and that the Chinese are “good brothers with African countries”.

Though the commercial is indeed an isolated production, the denial of racism against black people existing in China and the claim that the Chinese are nothing but “good brothers” to black people are inaccurate, two anthropology students argued on investigative journalism platform The Initium.

But, they said, such racism has become so normalized that many Chinese fail to even see it. Read the ful story here:
Source: Global Voices Online 1 June 2016