Econet signs another sports content deal, positions Kwesé TV as SuperSport’s biggest competitor


Econet Media, the entertainment subsidiary of the Econet Wireless Group and the division working on Kwesé TV, has announced a long-term partnership with Matchroom Sport, an independent sports promoter and content company from the United Kingdom.

The relationship between the two companies gives Econet Media broadcasting rights to Matchroom Sport’s full catalogue of archived and new programming which covers nine disciplines which include golf, pool, snooker, fishing, bowling, darts, and boxing.

The coverage of boxing will also include championship matches including the IBF World Heavyweight title match between Anthony Joshua and Dominic Breazeale scheduled for the 25th of June. Kwesé TV will live stream the fight on its website for free to 50 African countries.
It’s Kwesé TV versus SuperSport

The Matchroom Sports deal is the second content partnership that Econet Media has entered into in the past fortnight following another deal with Australian Cricket announced at the beginning of June.

The cricket deal gave Kwesé Sports 5-year rights to broadcast Australian cricket across most of Africa (South Africa and Northern Africa were excluded, territories which are probably covered by MultiChoice’s SuperSport).
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Source: Press Release