SA Cannes Lions 2016 Winners
The 63rd Cannes Lions International Festival of Creativity took place between 18 and 25 June 2016 and saw South Africans bring home a whopping 58 wins – nearly double that of last year.
Sixteen of these awards were in the brand new Print and Publishing Lions category, while 33 were in the Radio Lions. South African agencies also brought home awards in the Promo and Activation Lions, the Outdoor Lions, the Health and Wellness Lions, the Media Lions, and the Design Lions categories.
Winning agencies from South Africa included Ogilvy & Mather, DDB South Africa, FCB Africa, Native VML, Not Morm, Openco – the Open Collaboration – and TBWA/Hunt Lascaris. Ogilvy & Mather featured prominently, making history with 11 Cannes Lions, while Native VML garnered 11 finalists along with Bronze, Silver and Gold Lions.
Velocity Films in Johannesburg worked with Not Norm in Cape Town in Scouts SA’s ‘Learn it Young’ campaign, which won them a Bronze Lion in the Health and Wellness Category – the only film from the country to bring home an award.
Read the full story and view the winners here:
Source: The Callsheet 12 July 2016