Econet Media signs up the NFL in an extensive agreement for Sub-Saharan Africa
JOHANNESBURG, 25 July 2016 – Econet Media and the National Football League (NFL) have reached an agreement that will see Econet Media’s Kwesé Sports become the exclusive linear TV broadcaster of NFL content in a number of markets in sub-Saharan Africa as part of a 5 year deal. The deal – brokered by ESPN Media Distribution – includes live games and will kick-off at the beginning of the 2016- 2017 season.
The agreement is part of a multi-year deal that includes, at a minimum, five live games per week during the regular season including Thursday Night Football, three games each Sunday, Monday Night Football, as well as every game of the NFL playoffs and the annual Super Bowl. As part of the agreement, Econet Media will be making select games available free-to-air.
Econet Media will also be the broadcast flagship for ESPN NFL studio content– such as NFL Live and Sunday NFL Countdown – and archive programming from NFL Films on Kwesé Sports, giving African fans comprehensive coverage throughout each season.
As part of the deal, Econet Media will also be involved in actively promoting and growing the sport in Sub-Saharan Africa, as the NFL looks to develop its fan base across the continent.
The agreement will give Econet Media broadcast rights in Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Swaziland, South Sudan, Sierra Leone, Tanzania (including Zanzibar), Uganda, Zambia and Zimbabwe.
Source: Press Release