Vodacom plans VOD expansion

Content

Vodacom plans to take its video-on-demand (VOD) service, Video Play, to other countries in Africa − after attracting over 80,000 users in South Africa so far.

"Vodacom will expand its Video Play services into its regional countries subject to concluding the relevant commercial agreements on content licences and network readiness," Ashraff Paruk, managing executive of digital services at Vodacom, told ITWeb.

Besides SA, Vodacom also operates in Mozambique, Lesotho, Tanzania and the Democratic Republic of the Congo.

Vodacom launched Video Play in August 2015 via a mobile application. The app offers access to a selection of mobile videos from content producers like eNCA, eTV, Urban Brew and MobiTV. These include music videos from South African, African and international artists, as well as a range of shows, series and kids programmes.

"The response has been better than anticipated, given that it's a very unique offer to market," according to Paruk.

Video Play is different to other VOD services in that users pre-select their content, which is then downloaded during low-demand periods − typically overnight. Once the content is downloaded, customers can watch the videos offline whenever they want.

The service also bills in minutes, not megabytes, and customers have to buy a prepaid bundle of minutes, with 30 minutes costing R5. There is no data charge for browsing, only for the minutes of the video users download and watch. Read the full story here:
Source” ITWeb 2 August 2016