Loeries 2016 wrap-up


Loeries Creative Week Durban 2016 drew to a close on 21 August at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa and the Middle East being presented, along with four special awards.

A total of 316 awards were handed out over the two nights selected from 3112 entries from 22 countries across the Africa Middle East region. There were eight coveted Grand Prix winners with Nando s, the big winner of the awards, scooping two.

The full list of Grand Prix winners are:

Nando s Global Visual Identity System by Sunshine Gun

Tusker Lager s Team Kenya by Net#workBBDO

Channel O s Youth Day by Black River FC

Nando s Chicken Run and Heartfelt Celebration of South African Design

KFC s The Everyman Meal by Ogilvy & Mather Johannesburg

Saudi Telecom Company STC, 1st Branded Online Entertainment Hub by J.Walter Thomspon KSA

Chicken Licken s Kung Fu by Network BBDO

Ster-Kinekor s #OpenEyes by Fox P2

Commenting on the standard of work, jury president Laura Jordan-Bambach, creative partner, Mr President London said: We have seen some beautiful pieces of work that have the spirit of a very modern Africa and the broader region; very different to what you see elsewhere and it doesn t feel like it was made in London or New York.

Judged by 160 local and international experts in their fields, including international jury presidents Bridget Jung (Sydney), Susan Credle (New York city) Jimmy Smith (Los Angeles) and Laura Jordan-Bambach (London), the coveted Grand Prix, Gold, Silver and Bronze Loeries statues remain the industry benchmark for creative excellence.

Of the special awards, the head of Facebook South Africa Nunu Ntshingila-Njeke became the first woman inducted into the Loeries Hall of Fame and Yegs Ramiah, chief executive of Brand at Sanlam and Santam was given the Marketing Leadership and Innovation Award.

The Adams and Adams Young Creatives Award went to Katie Mylrea, art director at Ogilvy & Mather Cape Town and Amori Brits, head of design at Shift Joe Public who each received R60 000 and a South African Airways flight to New York City. The Loeries Creative Future Scholarship went to four young Kwa-Zulu Natal Grade 12 students, Londeka Gumede, Roxanne Schoon, Mali Khuzwayo and Samkelisiwe Faku to study at Vega School of Brand Leadership and the Design School South Africa.

Suhana Gordhan, creative director at FCB Africa, was named the Loeries chairperson, taking over the reins from Neo Mashigo who completes his two-year tenure this year.

Comedian John Vlismas and Radio and TV personalities Unathi Msengana and Zizo Tshwete hosted the two nights of awards ceremonies to a packed auditorium of senior creatives, marketing leaders and well known personalities.

For a full list of winners visit the Loeries website.
Source: 4RVF 22 August 2016