Econet’s Kwese Sports to bring Brazilian soccer
Good news for Brazilian soccer aficionados dwelling in the African country. Econet Media, the African broadcaster, will bring forward the Brazilian soccer tournament soon on its Kwese branded platforms. The news was announced after Econet Media and Brazilian Globo (the South American TV company) signed a pact extending over 3 seasons.
According to the agreement, Econet Media will be screening the League’s matches live on its Kwese branded platforms, with English commentary. Kwese will be the unique broadcaster of the Brazilian soccer competition which is kicking off this year, ending in 2018 and will be available in the following countries: Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland, Tanzania, Uganda, Zambia, Zanzibar and Zimbabwe.
Joseph Hundah, the chief executive officer of Econet Media, commented: “Brazil is a global soccer powerhouse whose world-famous superstars have included the likes of Pelé, Zico, Roberto Carlos, Kaká, Ronaldo, Ronaldinho and Neymar, among countless other legends of the game. The outstanding skills of their top players have thrilled soccer fans for decades and we are delighted that we have acquired the rights for Kwesé Sports to showcase a new generation of soccer icons in the making. Our www.kwesesports.com website continues to grow and this deal with Globo is indicative of our commitment to give African sports fans access to the best in premium sports content”.
Raphael Corrêa Netto, head of international sales at Globo, said: “We are pleased to work with Econet Media. It’s an important deal that will deliver the best of Brazilian soccer to more fans around the world”.
In all, 110 matches of the Brazilian soccer tournament and 43 games from Sao Paulo State League will be aired. Moreover, two shows will be screened each week, namely FootBrazil and FootBrazil Highlights, stretching the relevance of the championship.
Source: Nextvafrica 17 Africa 2016