LG launches new Cinema 3D TV range in SA

Technology & Convergence

LG Electronics South Africa launched its new range of Cinema TVs locally today (1 June 2011), saying that the televisions come with all the benefits of Passive 3D technology and none of the drawbacks one would expect.

Passive 3D is essentially the technology you see in cinemas screening 3D movies, while Active Shutter 3D technology has been used in high-quality TV displays by many different manufacturers and requires powered glasses.

Pitting the new Cinema TVs against their own Infinia range sporting Active Shutter technology, LG said that their new range of 3D TVs deliver superior quality while setting you free from the burden of the more expensive powered glasses at the same time.

LG Cinema 3D TV LW6510: FrontLG Cinema TVs are available in three different models, each in different sizes, and have the following recommended retail prices:

•55LW 6510 R39 999.00
•47 LW 6510 R21 999.00
•42 LW 6510 R18 999.00
•47 LW 5700 R18 999.00
•42 LW 5700 R15 999.00
•47 LW 4500 R15 999.00
•42 LW 4500 R12 999.00

LG Cinema 3D TV LW6510 –

LG Electronics (LG) South Africa unveiled its new Cinema 3D TV, which boasts the first third-party endorsed “flicker free” 3D images, along with more comfortable glasses, a brighter picture and a wider viewing angle. Together, these features make it more comfortable than ever for viewers to enjoy 3D content at home and in the company of family and friends.

“LG’s expertise in 3D technology allows the company to address consumer concerns about the flickery picture and unwieldy glasses, current 3D TV’s offer. Through the unveiling of a real breakthrough in 3D TV technology, the LG Cinema 3D TV, we are bringing better quality and affordable 3D viewing to the world,” says Michael Bang, General Marketing Manager LG Electronics South Africa.

The LG Cinena 3D TV will be a real game changer in 3D TV, pushing 3D viewing to new heights of excitement and taking 3D technology firmly into the mainstream of home entertainment worldwide.

Cinema 3D TV’s outstanding 3D viewing experience begins with its Film Patterned Retarder (FPR) technology, which optimizes the separation of images for the left and right eye. Those images are then matched up with CINEMA 3D glasses specially designed to receive each image, creating an outstandingly smooth 3D picture.

The resulting picture has earned Cinena 3D TV “flicker free” certification from Intertek and TÜV, two world-renowned certification agencies based in Europe, making it the world’s first 3D TV to receive the designation. With such a smooth picture, the Cinema 3D TV practically eliminates the feelings of dizziness or eye fatigue that could occur with previous 3D TVs, meaning viewers can enjoy 3D content for longer and in greater comfort.

The LG Cinema 3D TV comes with comfortable and inexpensive 3D glasses. Tipping the scales at just 16 grams, the glasses have no electrical parts, so they are free of electromagnetic waves and never need to be recharged. And because the Cinema 3D TV’s glasses don’t need to be synced or shuttered, they ensure Cinema 3D stays entirely free of onscreen flicker.

Further ramping up the picture quality is LG’s 3D Light Boost, a thin film covering the Cinema 3D TV’s screen that ensures 3D images are shown at full brightness. By counteracting any dimness that can sometimes occur with 3D content, 3D Light Boost creates brighter, clearer images for a superior 3D viewing experience. Thanks to its wider viewing angle, Cinema 3D TV is ideal for watching 3D with big groups of friends or family, while sitting or lying down in practically any spot in front of the TV.

The various models of the LG Cinema 3D TV are available with the full story here: