Discovery appoints leader to tap into growth opportunities in CEEMEA

With a focus on driving innovative commercial and creative solutions that deliver must-have products and services for consumers, Discovery Communications has appointed James Gibbons to the newly created role of executive vice president, head of Product and Business Development for Central and Eastern Europe, Middle East and Africa (CEEMEA).

Reporting to Kasia Kieli, president and managing director, Discovery Networks CEEMEA, Gibbons will lead the region’s commercial and creative efforts, with the goal of developing Discovery’s presence across every relevant consumer category, platform and market, by forging innovative partnerships and developing brands and products loved by consumers.