ESPN, Kwesé Ink Long-Term Programming, Collaboration Deal in Sub-Saharan Africa
4 November 2016
Econet Media’s Kwesé and ESPN have announced a media collaboration in Africa. The deal will deliver the most comprehensive sports coverage in Africa, offering a wide range of sports and thousands of hours of programming. African audiences will benefit from ESPN content in conjunction with Kwesé’s premium sports offering, while Kwesé’s pan-African reach and its TV everywhere multiplatform distribution capability will deliver the content to viewers through TV and digital platforms making it accessible to sports fans wherever they are.
The deal comes into effect in early 2017 with the launch of an ESPN channel in 19 countries, which is exclusive to Kwesé. ESPN will also produce daily SportsCenter updates for Africa, bringing the iconic sports news and highlights brand to the channel.
In addition, by mid-2017, ESPN and Kwesé will together launch an African edition of the ESPN website and mobile app. The new KweseESPN.com, and its accompanying app, will combine ESPN’s coverage of global sports and digital platform with local African sports news, analysis and perspectives from Kwesé. ESPN and Kwesé’s teams will feature many of the world’s best sports journalists and provide up-to-the-minute news and analysis on sports from around the globe with a unique African perspective. The site will also feature live scores and data for all major sports events as well as video news and highlights from ESPN and the Kwesé Sports channels.
With the conclusion of this agreement Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa.
“Ultimately our goals are the same, to bring fans the best in global sports,” says Joseph Hundah Chief Executive Officer of Econet Media.“The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before.”
African viewers can look forward to thousands of hours of ESPN content which will be licensed to Kwesé. Including both live sports and award-winning original programming, the content will appear across the ESPN and Kwesé Sport channels.
“ESPN’s focus around the world is simple: to serve sports fans,” says Russell Wolff, EVP and Managing Director, ESPN International. “This long-term collaboration across television and digital media will do just that — serve millions of sports fans across Africa with exceptional products, content and coverage. We are very excited about the opportunities that lie ahead as we bring ESPN’s great content, including SportsCenter, and decades of experience in sports media together with one of Africa’s most dynamic and vibrant companies.”
Key programming in the agreement includes:
Live Sports: U.S. college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major U.S. college basketball (including the March Madness® NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); the Verizon IndyCar Series (including the iconic Indy 500), X Games, Special Olympics World Games coverage and more.
Original Programming: In addition to the original SportsCenter program, the agreement will include ESPN Films Award-Winning 30 For 30 documentaries, and a range of additional studio programming such as ESPN FC, Pardon The Interruption, Around The Horn, College Gameday and more. Econet also already licenses NFL- related programming – including NFL Live, NFL Countdown and more – from ESPN, as part of a TV rights deal with the NFL, brokered by ESPN Media Distribution.
Kwesé also features coverage of English Premier League, Formula One, international Cricket, Aviva Premiership Rugby, The Spanish Copa Del Rey, Brazilian football, Extreme Fighting Championship and so much more.
Source: Sports Video Org 1 November2016